Industries

Adidas kooperiert mit Supercell – Brawl Stars als Lizenzmarke

Der Sportartikelkonzern Adidas aus Herzogenaurach geht eine strategische Kooperation mit dem finnischen Mobile-Games-Publisher Supercell ein und bringt eine exklusive Kollektion auf Basis des Mobile-Gaming-Hits Brawl Stars auf den Markt. Diese Partnerschaft steht exemplarisch fuer einen wachsenden Trend im Lizenzgeschaeft: die Erschliessung junger, digital-affiner Zielgruppen durch crossmediale Markenkollaborationen.

Strategische Partnerschaft: Sony Interactive Entertainment und Rockstar Games setzen Maßstäbe

Die Ankündigung, dass Grand Theft Auto 6 am besten auf der PlayStation 5 gespielt werden kann, ist weit mehr als ein marketing-technisches Statement. Sie ist das Ergebnis einer jahrzehntelangen, strategisch gewachsenen B2B-Kooperation zwischen zwei der mächtigsten Akteure der globalen Unterhaltungsindustrie: Sony Interactive Entertainment und Rockstar Games.

Valve Steam Machine: Gaming-PC im Kompaktformat ab 2026

Valve hat die Vorbestellphase für die lang erwartete Steam Machine offiziell gestartet. Der kompakte Gaming-PC richtet sich als leistungsstarke Alternative zu klassischen Desktop-Systemen an eine breite Zielgruppe – doch der Einstiegspreis liegt deutlich über den ursprünglichen Markterwartungen und übersteigt die 1.000-Euro-Marke.

Positionierung und Marktversprechen

Valve bewirbt die Steam Machine mit dem Slogan „Leistungsstarkes PC-Gaming in einem kompakten Design". Das Gerät präsentiert sich als Würfel mit einer Kantenlänge von lediglich 16 cm – konzipiert für den Einsatz im Wohnzimmer ebenso wie auf dem Schreibtisch. Damit positioniert sich Valve klar zwischen klassischen Gaming-PCs und Spielekonsolen und adressiert ein Marktsegment, das bislang von keinem Hersteller vollständig besetzt wurde.

Adidas kooperiert mit Supercell – Brawl Stars als Lizenzmarke

Der Sportartikelkonzern Adidas aus Herzogenaurach geht eine strategische Kooperation mit dem finnischen Mobile-Games-Publisher Supercell ein und bringt eine exklusive Kollektion auf Basis des Mobile-Gaming-Hits Brawl Stars auf den Markt. Diese Partnerschaft steht exemplarisch fuer einen wachsenden Trend im Lizenzgeschaeft: die Erschliessung junger, digital-affiner Zielgruppen durch crossmediale Markenkollaborationen.

Strategische Partnerschaft: Sony Interactive Entertainment und Rockstar Games setzen Maßstäbe

Die Ankündigung, dass Grand Theft Auto 6 am besten auf der PlayStation 5 gespielt werden kann, ist weit mehr als ein marketing-technisches Statement. Sie ist das Ergebnis einer jahrzehntelangen, strategisch gewachsenen B2B-Kooperation zwischen zwei der mächtigsten Akteure der globalen Unterhaltungsindustrie: Sony Interactive Entertainment und Rockstar Games.

Valve Steam Machine: Gaming-PC im Kompaktformat ab 2026

Valve hat die Vorbestellphase für die lang erwartete Steam Machine offiziell gestartet. Der kompakte Gaming-PC richtet sich als leistungsstarke Alternative zu klassischen Desktop-Systemen an eine breite Zielgruppe – doch der Einstiegspreis liegt deutlich über den ursprünglichen Markterwartungen und übersteigt die 1.000-Euro-Marke.

Positionierung und Marktversprechen

Valve bewirbt die Steam Machine mit dem Slogan „Leistungsstarkes PC-Gaming in einem kompakten Design". Das Gerät präsentiert sich als Würfel mit einer Kantenlänge von lediglich 16 cm – konzipiert für den Einsatz im Wohnzimmer ebenso wie auf dem Schreibtisch. Damit positioniert sich Valve klar zwischen klassischen Gaming-PCs und Spielekonsolen und adressiert ein Marktsegment, das bislang von keinem Hersteller vollständig besetzt wurde.

SHERIDAN, WYOMING -- June 25, 2026 -- General Motors senior vice president of global manufacturing Mike Trevorrow has outlined the scale of GM's current U.S. manufacturing commitment, citing $9 billion in American plant and facilities investment in 2026 alongside $7 billion in domestic research and development. Writing as the United States approaches its 250th anniversary, Trevorrow frames the spending not as a one-time commitment but as the infrastructure necessary to scale advanced technology through skilled workers, supply chains and local economic ecosystems. GM employs one in every 10 American autoworkers and contributed nearly $50 billion to U.S. GDP in 2025.

SHERIDAN, WYOMING -- June 25, 2026 -- Cadillac Racing has been named winner of the 2026 DHL Sustainable Endurance Award in the Hypercar category, a recognition presented by the FIA, ACO and DHL in connection with the 24 Hours of Le Mans. The award acknowledges a structured sustainability program spanning race logistics, hospitality, waste reduction, procurement and community engagement. Judges cited Cadillac Racing's submission as one of the most complete and measurable dossiers received in this year's competition, with every element tied directly to Le Mans race operations.

SHERIDAN, WYOMING -- June 25, 2026 -- General Motors has published details of EMWU, an offboard data pipeline designed to extract rare, safety-critical driving scenarios from millions of miles of autonomous vehicle fleet footage without proportional increases in compute cost. GM's autonomous vehicle fleet generates continuous sensor and camera streams across hundreds of test vehicles, and the volume of that data has made brute-force AI analysis economically and technically unworkable. EMWU separates the problem into three distinct tiers — domain projection, candidate retrieval, and deep visual reasoning — each calibrated to spend compute only where it is warranted.

SHERIDAN, WYOMING -- June 25, 2026 -- Dentsply Sirona and HeyGears have announced the successful validation of Lucitone Digital Print Denture resins for one-piece denture production on HeyGears' new UltraCraft Multi-Material Fusion DLP 3D printer. The validation extends an existing collaboration between the two companies and establishes a production pathway that eliminates the bonding step previously required to attach Lucitone Digital IPN 3D denture teeth to the denture base. Dental laboratories using the combined workflow can now produce complete monolithic dentures in a single print run while maintaining the mechanical strength, esthetics, and durability associated with the Lucitone material platform. The announcement covers full-arch and partial denture applications.

SHERIDAN, WYOMING -- June 25, 2026 -- Koelnmesse Italia has entered into a partnership with MADE4DIY to integrate BricoNight, the Italian DIY and home improvement sector's established evening networking event, into the International Hardware Fair Italy platform. The agreement covers BricoNight at the May 2027 edition of the fair in Bergamo as well as the two subsequent editions in 2029 and 2031. Under the arrangement, organizers will implement a structured incoming programme to bring delegations of international buyers to the event. The partnership follows a separate collaboration between Koelnmesse Italia and Collins for Buyer Point, consolidating the fair's position as the primary professional platform for the hardware and technical DIY sector in Italy.

SHERIDAN, WYOMING -- June 24, 2026 -- Nestlé has pledged support for the Regenerating Together Programme, a new cross-industry initiative developed by the Sustainable Agriculture Initiative Platform to help scale regenerative agriculture practices across global food supply chains. The program, backed by more than 40 food and agriculture businesses, provides practical implementation guidance, transition support, and verification protocols to improve consistency and transparency in how regenerative practices are adopted and assessed across supply chains. Nestlé's participation aligns with its stated target to source 50 percent of its key ingredients from farmers adopting regenerative agriculture practices by 2030. The initiative follows more than four years of cross-sector development work and pilot programs spanning 23 farming systems across 25 countries.

SHERIDAN, WYOMING -- June 24, 2026 -- Heidelberger Druckmaschinen AG has announced plans to integrate the lifecycle business and global sales and service subsidiaries of the manroland sheetfed Group, absorbing approximately 35 country organizations and around 600 employees into its existing network. The transaction covers manroland sheetfed's service and spare parts business, associated intellectual property, and selected assets. HEIDELBERG takes over service and spare parts supply for manroland users worldwide effective immediately, extending direct support to a customer base the company estimates at more than 3,000 installed systems globally. The deal also includes IP rights for the Roland 900 / Cartonmaster large-format sheetfed offset system, with production and development options currently under evaluation.

SHERIDAN, WYOMING -- June 24, 2026 -- Hamburg-based Siepmann Printing GmbH has invested in a fully automated hybrid production environment combining offset and digital printing technology from Heidelberger Druckmaschinen AG, integrating both systems through the Prinect workflow platform. The installation centers on a Speedmaster XL 106 from HEIDELBERG's Peak Performance Generation and a Versafire LV digital press. Together, the two systems allow Siepmann to route jobs between offset and digital printing from a single workflow, depending on run length and demand. The company produces pharmaceutical package inserts, packaging, and high-quality commercial print products — a product mix that places strict demands on color accuracy and process reliability.

SHERIDAN, WYOMING -- June 24, 2026 -- Swiss AI specialist Spitch AG has published an analysis identifying a strategic reorientation among contact center operators: businesses are moving away from collections of isolated AI tools and toward unified, governance-capable platforms. The company, which offers a collaborative agentic AI platform for call and contact centers, attributes the shift to rising pressure around compliance, data sovereignty, and the need to scale AI deployments in a controlled and auditable way. The analysis positions conversational AI not as a standalone product experiment, but as a core enterprise function requiring structured oversight.

SHERIDAN, WYOMING -- June 24, 2026 -- Yokohama Rubber Co., Ltd. has confirmed it is supplying its ADVAN Sport EV tire as original equipment for Porsche AG's fully electric Cayenne Electric and Cayenne Turbo Electric SUVs, launched globally in November 2025. The staggered fitment runs 255/55R20 110Y at the front and 305/45R20 116Y at the rear. The ADVAN Sport EV joins the all-season ADVAN Sport EV A/S V35 as a second Yokohama OE tire approved for the new electric Cayenne, maintaining the ADVAN brand's unbroken presence across all four Cayenne generations.

SHERIDAN, WYOMING -- June 24, 2026 -- Yokohama Rubber Co., Ltd. has begun supplying its ADVAN Sport EV A/S V35 tires as original equipment for Porsche AG's fully electric Cayenne Electric and Cayenne Turbo Electric SUVs, which launched worldwide in November 2025. The fitment covers two staggered sizes — 255/55R20 110V front and 305/45R20 116V rear — and extends a supplier relationship that dates back to 1988. For Porsche's Cayenne line, Yokohama Rubber's ADVAN brand has been standard equipment from the first-generation model through the current fourth-generation electric variants.

SHERIDAN, WYOMING -- June 24, 2026 -- Shell has unveiled the Triple 10 Challenge concept car, a road-worthy battery electric vehicle designed to demonstrate a new approach to EV thermal management using the company's advanced dielectric fluid technology. Revealed at HORIBA MIRA's proving ground in the United Kingdom, the vehicle targets three simultaneous performance benchmarks: a sub-10-minute charge time, 10 km/kWh driving economy, and a lifecycle carbon footprint of approximately 10 tonnes CO2e. Shell positions the concept as a proof-of-concept for mass-market EV development that reduces reliance on ever-larger battery packs, instead using thermal fluid innovation to improve efficiency across the entire powertrain.

SHERIDAN, WYOMING -- June 24, 2026 -- Messe Düsseldorf has published the inaugural ProWein Sparkling Report, a comprehensive market analysis covering the global sparkling wine sector and available as a free download from the ProWein website. The report examines established categories including Prosecco, Champagne, Crémant, Cava, German and Austrian Sekt, Franciacorta, and Lambrusco alongside emerging producing regions such as the United Kingdom, Hungary, California, and Tasmania. It was produced by A2 Wine & Things under the direction of wine journalist and DipWSET graduate Alexandra Wrann, and extends ProWein's year-round knowledge platform for the international wine and spirits trade.

SHERIDAN, WYOMING -- June 24, 2026 -- The BHB GardenSummit convened for the eleventh time at the spoga+gafa trade fair in Cologne, bringing together senior executives and industry experts from across the garden retail and home improvement sector to assess market conditions and chart strategy for turbulent times. This year's event introduced a notable format change — shifting from the fair's final day to the second day — and closed with a joint garden party hosted by BHB and partner association IVG. The summit covered ground from hard sales data and consumer sentiment to brand management, staff development, and the documented mental health benefits of green space.