SHERIDAN, WYOMING – May 5, 2025 – In observance of National Children’s Dental Health Month, Colgate-Palmolive is reinforcing its long-term commitment to children’s wellness by spotlighting the profound impact of oral health on overall physical and mental well-being. Through research, education, and advocacy, the company is advancing its vision of a healthier future by promoting accessible oral care habits and resources for families around the world.
A Strategic Focus on Early Intervention and Education
Colgate’s global initiative during February aligns with a wider industry shift toward preventative care and early health intervention. According to a recent company-led study surveying over 20,000 parents across 12 countries—including 1,800 U.S. respondents—62% of American children reportedly suffer from cavities, confirming dental decay as the most common disease affecting children in the United States.
The strategic implications are clear: improving children’s oral hygiene not only addresses immediate health concerns but also alleviates long-term social, emotional, and economic pressures on families. Colgate recommends daily oral care with products containing 0.24% Sodium Fluoride or 0.76% Sodium Monofluorophosphate, and fluoride-based mouthrinses of up to 0.05% Sodium Fluoride, as part of a proactive hygiene regimen.
Connecting Oral Health to Emotional and Cognitive Well-being
Beyond physical consequences, Colgate’s research highlights the strong correlation between poor oral health and deteriorating mental health in children. Among U.S. parents surveyed:
- 30% said their children felt embarrassed or worried due to oral health issues
- 28% observed signs of sadness
- 24% reported anxiety
- 27% said their children avoided smiling
- 20% noted difficulty concentrating
These insights reinforce the need for a holistic approach to pediatric dental care, recognizing oral hygiene as a foundation for emotional confidence and academic focus. Colgate’s educational outreach emphasizes that good oral health is a gateway to better self-esteem and life opportunities.
Bright Smiles, Bright Futures: A Legacy of Impact
A cornerstone of Colgate’s mission is its Bright Smiles, Bright Futures program—now in its third decade—delivering oral health education to more than 1.5 billion children across 100+ countries. By reaching children early and at scale, the program fosters lifelong habits that prevent disease and reduce health disparities.
A featured example is Noel, a vibrant 9-year-old from Baltimore, whose daily routine exemplifies how supportive families and schools can instill sustainable oral care practices. Her story, highlighted in Colgate’s video campaign, underscores the power of a smile and the role education plays in shaping healthier futures.
Seven Actionable Tips to Build Better Oral Health Habits in Children
To empower parents and educators, Colgate offers practical, science-backed guidance:
- Step-by-step engagement: Integrate brushing into a predictable daily routine.
- Modeling behavior: Brush together to encourage consistency.
- Twice-daily schedule: Reinforce morning and evening brushing and flossing.
- Use fluoride toothpaste: Essential for protecting enamel and preventing decay.
- Diet awareness: Limit sugary snacks and rinse or brush after consumption.
- Regular dental checkups: Partner with professionals for tailored care plans.
- Stay hydrated: Water supports oral and overall health.
Driving Long-Term Value in Public Health and Consumer Trust
Colgate-Palmolive’s efforts during National Children’s Dental Health Month reflect broader trends in B2B health initiatives, where corporations assume an active role in shaping public health outcomes. By investing in scalable, education-driven solutions, Colgate strengthens brand trust, increases product engagement, and supports global health equity—benefiting communities and stakeholders alike.
Learn more about Colgate’s global oral health efforts at www.colgate.com.