Adidas kooperiert mit Supercell – Brawl Stars als Lizenzmarke

Der Sportartikelkonzern Adidas aus Herzogenaurach geht eine strategische Kooperation mit dem finnischen Mobile-Games-Publisher Supercell ein und bringt eine exklusive Kollektion auf Basis des Mobile-Gaming-Hits Brawl Stars auf den Markt. Diese Partnerschaft steht exemplarisch fuer einen wachsenden Trend im Lizenzgeschaeft: die Erschliessung junger, digital-affiner Zielgruppen durch crossmediale Markenkollaborationen.

Strategische Partnerschaft: Sony Interactive Entertainment und Rockstar Games setzen Maßstäbe

Die Ankündigung, dass Grand Theft Auto 6 am besten auf der PlayStation 5 gespielt werden kann, ist weit mehr als ein marketing-technisches Statement. Sie ist das Ergebnis einer jahrzehntelangen, strategisch gewachsenen B2B-Kooperation zwischen zwei der mächtigsten Akteure der globalen Unterhaltungsindustrie: Sony Interactive Entertainment und Rockstar Games.

Valve Steam Machine: Gaming-PC im Kompaktformat ab 2026

Valve hat die Vorbestellphase für die lang erwartete Steam Machine offiziell gestartet. Der kompakte Gaming-PC richtet sich als leistungsstarke Alternative zu klassischen Desktop-Systemen an eine breite Zielgruppe – doch der Einstiegspreis liegt deutlich über den ursprünglichen Markterwartungen und übersteigt die 1.000-Euro-Marke.

Positionierung und Marktversprechen

Valve bewirbt die Steam Machine mit dem Slogan „Leistungsstarkes PC-Gaming in einem kompakten Design". Das Gerät präsentiert sich als Würfel mit einer Kantenlänge von lediglich 16 cm – konzipiert für den Einsatz im Wohnzimmer ebenso wie auf dem Schreibtisch. Damit positioniert sich Valve klar zwischen klassischen Gaming-PCs und Spielekonsolen und adressiert ein Marktsegment, das bislang von keinem Hersteller vollständig besetzt wurde.

SHERIDAN, WYOMING -- June 25, 2026 -- General Motors senior vice president of global manufacturing Mike Trevorrow has outlined the scale of GM's current U.S. manufacturing commitment, citing $9 billion in American plant and facilities investment in 2026 alongside $7 billion in domestic research and development. Writing as the United States approaches its 250th anniversary, Trevorrow frames the spending not as a one-time commitment but as the infrastructure necessary to scale advanced technology through skilled workers, supply chains and local economic ecosystems. GM employs one in every 10 American autoworkers and contributed nearly $50 billion to U.S. GDP in 2025.

SHERIDAN, WYOMING -- June 25, 2026 -- Cadillac Racing has been named winner of the 2026 DHL Sustainable Endurance Award in the Hypercar category, a recognition presented by the FIA, ACO and DHL in connection with the 24 Hours of Le Mans. The award acknowledges a structured sustainability program spanning race logistics, hospitality, waste reduction, procurement and community engagement. Judges cited Cadillac Racing's submission as one of the most complete and measurable dossiers received in this year's competition, with every element tied directly to Le Mans race operations.

SHERIDAN, WYOMING -- June 25, 2026 -- General Motors has published details of EMWU, an offboard data pipeline designed to extract rare, safety-critical driving scenarios from millions of miles of autonomous vehicle fleet footage without proportional increases in compute cost. GM's autonomous vehicle fleet generates continuous sensor and camera streams across hundreds of test vehicles, and the volume of that data has made brute-force AI analysis economically and technically unworkable. EMWU separates the problem into three distinct tiers — domain projection, candidate retrieval, and deep visual reasoning — each calibrated to spend compute only where it is warranted.

SHERIDAN, WYOMING -- June 25, 2026 -- Dentsply Sirona and HeyGears have announced the successful validation of Lucitone Digital Print Denture resins for one-piece denture production on HeyGears' new UltraCraft Multi-Material Fusion DLP 3D printer. The validation extends an existing collaboration between the two companies and establishes a production pathway that eliminates the bonding step previously required to attach Lucitone Digital IPN 3D denture teeth to the denture base. Dental laboratories using the combined workflow can now produce complete monolithic dentures in a single print run while maintaining the mechanical strength, esthetics, and durability associated with the Lucitone material platform. The announcement covers full-arch and partial denture applications.

SHERIDAN, WYOMING -- June 25, 2026 -- Koelnmesse Italia has entered into a partnership with MADE4DIY to integrate BricoNight, the Italian DIY and home improvement sector's established evening networking event, into the International Hardware Fair Italy platform. The agreement covers BricoNight at the May 2027 edition of the fair in Bergamo as well as the two subsequent editions in 2029 and 2031. Under the arrangement, organizers will implement a structured incoming programme to bring delegations of international buyers to the event. The partnership follows a separate collaboration between Koelnmesse Italia and Collins for Buyer Point, consolidating the fair's position as the primary professional platform for the hardware and technical DIY sector in Italy.

SHERIDAN, WYOMING -- June 24, 2026 -- Nestlé has pledged support for the Regenerating Together Programme, a new cross-industry initiative developed by the Sustainable Agriculture Initiative Platform to help scale regenerative agriculture practices across global food supply chains. The program, backed by more than 40 food and agriculture businesses, provides practical implementation guidance, transition support, and verification protocols to improve consistency and transparency in how regenerative practices are adopted and assessed across supply chains. Nestlé's participation aligns with its stated target to source 50 percent of its key ingredients from farmers adopting regenerative agriculture practices by 2030. The initiative follows more than four years of cross-sector development work and pilot programs spanning 23 farming systems across 25 countries.

SHERIDAN, WYOMING -- June 24, 2026 -- Heidelberger Druckmaschinen AG has announced plans to integrate the lifecycle business and global sales and service subsidiaries of the manroland sheetfed Group, absorbing approximately 35 country organizations and around 600 employees into its existing network. The transaction covers manroland sheetfed's service and spare parts business, associated intellectual property, and selected assets. HEIDELBERG takes over service and spare parts supply for manroland users worldwide effective immediately, extending direct support to a customer base the company estimates at more than 3,000 installed systems globally. The deal also includes IP rights for the Roland 900 / Cartonmaster large-format sheetfed offset system, with production and development options currently under evaluation.