Boldness Emerges as a Strategic Imperative for Marketers, DMEXCO-Civey Study Finds
SHERIDAN, WYOMING – September 14, 2025 – A new study from DMEXCO and research partner Civey reveals that boldness is fast becoming the defining factor in digital marketing success. While 75% of marketing professionals identify a bold brand presence as essential, only 8% say they have actually pursued bold marketing decisions. The gap highlights both a strategic opportunity and a cultural hesitation across the industry.
Bold Marketing as a Growth Driver
The study surveyed 500 professionals in marketing and communications. Key findings include: