Korea's ARTBOX Enters U.S. Market with Melrose Avenue Pop-Up
Los Angeles – October 03, 2026 -- ARTBOX, Korea's design-lifestyle retail brand founded in 1984, is opening its first directly operated U.S. retail activation at 8250 Melrose Avenue, Los Angeles, from October 3 through October 11, 2026, marking its initial entry into the American market.
ARTBOX partners with K-pop group ILLIT to anchor its U.S. launch
The nine-day pop-up opens October 3 with an appearance by global ambassador ILLIT — YUNAH, MINJU, WONHEE and IROHA — who will join opening remarks, a photo call, media meetings and a store tour. The collaboration pairs ARTBOX's retail format with ILLIT's Gen Z fan base to introduce Korean lifestyle retail to U.S. shoppers.