Wholesale & Distribution

InventHelp Submits Scent-Mimicking Pacifier Design NIPLI for Licensing

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InventHelp Submits Scent-Mimicking Pacifier Design NIPLI for Licensing

Pittsburgh – September 18, 2026 -- InventHelp has submitted a new pacifier design, the NIPLI, to its Birmingham sales office and made it available for licensing or sale to manufacturers and marketers in the infant care market.

Inventor Designs Pacifier to Replicate Maternal Scent

An inventor from Weaver, Alabama, developed the NIPLI after her newborn struggled to sleep without nursing. The pacifier is engineered to mimic a mother's natural scent and feel, aiming to calm and soothe infants even when the mother is not present.

Product Targets Comfort and Separation-Anxiety Gaps in Existing Pacifiers

The NIPLI offers an alternative to traditional pacifiers, which the inventor says lack the natural look, feel and scent of nursing. The design is intended to increase comfort and bonding between parent and infant and may reduce separation anxiety.

Traverse Group Launches ToyVerse, Targets 2027 Retail Debut

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Traverse Group Launches ToyVerse, Targets 2027 Retail Debut

Bentonville – – September 18, 2026 -- Traverse Group, a privately held retail group generating more than $1 billion in annual gross merchandise value, has launched ToyVerse, a new venture aimed at the global toy market. The Bentonville, Arkansas-based company is already the largest toy supplier by dollar share into the Club channel worldwide, a position built largely on its management of the Pokémon trading card program.

Traverse Group leverages existing retail relationships with Walmart, Sam's Club, Target and Costco Global

Traverse Group, co-founded by JD Hayes and Clint Lazenby, has appeared on the Inc. 5000 list of fastest-growing private companies for four consecutive years. Its existing infrastructure spans manufacturing, brand development, licensing, eCommerce, warehousing, fulfillment, logistics and supply chain execution, capabilities the company will now extend to its own toy brand rather than solely third-party programs.