SHERIDAN, WYOMING – May 2, 2025 – Dürr Dental is commemorating six decades of groundbreaking dental hygiene innovation with a global celebration marking the 60th anniversary of Orotol and the world’s first dental suction system. Under the powerful banner “Teamwork,” the company’s 2025 campaign not only honors its pioneering products but also emphasizes the critical role of collaboration in today’s dental practices.
Honoring a Legacy of Innovation at IDS 2025
At this year’s International Dental Show (IDS) 2025, Dürr Dental transformed its exhibition space into a vibrant anniversary stage, celebrating the milestone with emotional highlights, interactive displays, and a festive atmosphere. The celebration marked the global impact of Orotol, the company’s hallmark suction system disinfectant, which has worked hand-in-hand with Dürr Dental’s suction systems to elevate hygiene and efficiency in dental practices for over half a century.
Empowering Teams Through the Orotol Anniversary Competition
In line with the campaign’s teamwork theme, Dürr Dental has launched an international competition offering dental practices a chance to win customized team-building events. Each winning team receives up to €600 to create a memorable group experience, providing a well-deserved break from clinical routines.
The first round of winners—teams from Germany, Hungary, and Indonesia—was announced in early April. Dr. Nadine Kutschmann, a winning participant from Germany, expressed her excitement: “We are so happy that we actually won. We had a lot of fun making the video 'The train has no brakes' for our Instagram post about the competition. We would like to use the team event to go on a trip together. The destination is Berlin and we're really looking forward to it.”
Every quarter throughout 2025, three more practices will be selected. The next round of winners will be revealed in early July.
Reinforcing Team Spirit Amid Industry Pressures
The campaign is more than a celebration; it addresses an important operational reality. Dental teams today face rising patient volumes and increasingly complex workflows. Seamless coordination between colleagues and consistent product performance are crucial to maintaining productivity and quality care.
By spotlighting team-building initiatives, Dürr Dental reinforces the value of a united workforce. “Perfect teamwork is more important than ever these days,” the company stated, reflecting on how its 60-year journey has always hinged on reliable systems working in harmony—just like a well-synced team.
A Dual Legacy: Innovation and Interdependence
Since the 1960s, Dürr Dental’s suction system and Orotol disinfectant have formed an inseparable duo, revolutionizing dental procedures worldwide. The company’s enduring impact stems from recognizing that innovation alone isn’t enough—success lies in synergy. The 2025 campaign celebrates this interdependence, drawing a clear parallel between technological harmony and human collaboration.
Driving Shared Success Beyond the Clinic
Dürr Dental’s initiative extends beyond brand recognition; it provides practical, morale-boosting support for dental teams. These team events offer staff recognition, stress relief, and stronger interpersonal connections—factors that ultimately translate into improved clinical outcomes and workplace satisfaction.
For full details on the Orotol Anniversary Competition and how to participate, visit duerrdental.com/orotol-events.