SHERIDAN, WYOMING – June 10, 2025 – Ecolab Inc. has introduced a groundbreaking addition to its advanced cooling management portfolio: the 3D TRASAR™ Technology for Direct-to-Chip Liquid Cooling. This innovation is designed to meet the evolving demands of data center operators facing skyrocketing energy needs driven by the rapid expansion of artificial intelligence (AI). With U.S. data center energy demand projected to surge from 25 GW in 2024 to over 80 GW by 2030, the solution arrives at a critical juncture for the digital infrastructure sector.
Supporting Performance Under Pressure
The new technology addresses one of the industry's most pressing challenges: maintaining optimal cooling in high-density environments. It provides real-time monitoring of coolant health, measuring key parameters such as concentration, temperature, pH, and flow rates. This data-centric approach enhances reliability and uptime for direct-to-chip servers—crucial for sustaining next-gen computing infrastructure.
Mukul Girotra, vice president and general manager, Global High Tech at Ecolab, emphasized the importance of scalability and integrated solutions in the current landscape: “The accelerated growth of AI, which is driving rapidly increasing rack densities, creates complexity for data center operators as they address competing resource and business demands. By integrating monitoring, performance insights and global expertise, we can help data centers prepare with scalable solutions that enable them to navigate the pressure of reliably doing more with less.”
An Integrated Approach to Site-to-Chip Cooling
Beyond the new innovation, Ecolab’s portfolio represents a comprehensive strategy for site-to-chip cooling. Supported by Water Quality IQ™ performance insights and global expert services, the solution suite provides actionable data and recommendations, reducing the likelihood of unplanned downtime and enhancing operational resilience.
The complete offering includes:
- 3D TRASAR for Cooling Water: Improves cooling tower and chiller efficiency while reducing water usage.
- 3D TRASAR for Adiabatic Cooling: Continuously monitors water quality to extend asset life and enable consistent operations.
- Water Flow Intelligence: Offers enterprise-to-asset-level visibility on water use, enabling prescriptive sustainability interventions.
Girotra noted the portfolio’s broader relevance: “Data center operators need cooling systems that can keep pace with rapidly advancing heat loads. This portfolio, anchored by 3D TRASAR Technology for Direct-to-Chip Liquid Cooling, expands our capabilities with advanced cooling technology for the data center white space.”
Strategic Impact for a Growing Industry
This launch underlines Ecolab’s commitment to equipping digital infrastructure with sustainable, high-performance solutions. The integration of site-wide insights, combined with field service and lab diagnostics available in as little as five days, positions the company as a key enabler of reliable and energy-efficient AI deployment.
Developed in collaboration with data center operators and IT equipment manufacturers, the solution reflects decades of cross-industry innovation, including experience in nuclear power and microelectronics. It aims to support better power usage effectiveness (PUE) and water usage effectiveness (WUE), critical KPIs for modern data centers.
Engage with Ecolab at Datacloud Global Congress 2025
Ecolab will showcase the full cooling portfolio at Datacloud Global Congress 2025 from June 3–5 in Cannes, France. Attendees can explore the solutions in detail at Booth 102.
Learn more at https://www.ecolab.com