SHERIDAN, WYOMING – May 11, 2025 – In a strategic move signaling the convergence of sustainable innovation and high-end design, Gentlebrand Design Agency has partnered with Zelda Water to introduce a game-changing concept in the mineral water sector: Zelda Smartweight Water. This new offering features a no-label bottle crafted entirely from BioPET—a 100% renewable, bio-based plastic—redefining eco-conscious packaging for the modern beverage industry.
With sustainability and visual impact at the core of the project, the Zelda bottle delivers an elevated aesthetic without compromising environmental values. Designed by Gentlebrand, the bottle merges elegance and performance, supporting beverage companies’ transition toward sustainable, circular packaging solutions while enhancing brand presence in the competitive Horeca and retail sectors.
Innovative Packaging Meets Circular Economy Goals
The standout feature of the Zelda bottle is its construction using BioPET, a renewable material that offers both recyclability and durability. Eliminating the need for traditional labels, the design simplifies the recycling process and reduces contamination in material streams, paving the way for cleaner, more efficient bottle-to-bottle recycling.
Equally critical is the Smartweight technology integrated into each bottle:
- Weight-reduced structure lowers material use without compromising strength or functionality.
- Optimized lifecycle performance supports cost-efficiency in production, transportation, and end-of-life processing.
- Label-free design enhances recyclability and aligns with European RecyClass Guidelines for material separation and recovery.
“Zelda represents a concrete vision of the future of bottled water, where design, innovation and sustainability coexist in perfect balance,” Gentlebrand noted in the announcement.
Four Formats, One Sustainable Vision
Zelda Smartweight Water is available in four distinct sizes—20 cl, 33 cl, 55 cl, and 150 cl—catering to a range of consumption contexts, from upscale dining to on-the-go hydration. Despite its minimalist appearance, the bottle maintains a bold visual identity inspired by the premium Zelda Horeca version, appealing to both environmentally aware consumers and hospitality professionals.
This versatility not only broadens its market application but also reinforces its value proposition as a scalable, sustainable alternative for beverage companies seeking packaging that meets evolving consumer expectations.
Driving ROI Through Eco-Efficient Design
For manufacturers and distributors, Zelda’s BioPET and Smartweight combination delivers tangible operational benefits:
- Lower material costs thanks to lightweight design
- Reduced logistical expenses due to optimized transport efficiency
- Regulatory alignment with EU sustainability directives and circular economy goals
- Enhanced brand equity through visibly sustainable packaging
By enabling closed-loop recycling within the existing PET infrastructure, Zelda bottles contribute directly to reducing virgin resource dependency and landfill waste, while enhancing corporate ESG performance.
Setting a New Industry Standard
Gentlebrand’s collaboration with Zelda sets a precedent for the beverage packaging industry, proving that it is possible to deliver aesthetic, functional, and sustainable solutions without compromise. The initiative also highlights the growing importance of aligning product design with long-term environmental strategies.
“With Zelda, Gentlebrand proposes a new direction for the entire beverage sector, where design becomes a vehicle for environmental responsibility and aesthetic value,” the agency emphasized.
As beverage producers continue to face increasing pressure from regulators, retailers, and consumers to reduce environmental footprints, Zelda Smartweight Water emerges as a timely and strategic innovation.
Learn more at www.gentlebrand.com