SHERIDAN, WYOMING - November 10, 2025 - Heidelberger Druckmaschinen AG (HEIDELBERG) has received the prestigious Red Dot Award: Brands & Communication Design 2025 for its newly redesigned "Home of Print" customer experience center in Wiesloch-Walldorf, Germany. Recognized in the Retail Design - Showrooms category, the center exemplifies HEIDELBERG's evolution from a print machinery manufacturer to a full system integrator for end-to-end production solutions in the global printing industry.
Award-Winning Design Reflects HEIDELBERG's Growth Strategy
The "Home of Print" was unveiled in June 2025 as part of HEIDELBERG's 175th anniversary celebrations, hosting more than 1,500 international guests. The new concept redefines how customers engage with industrial print technology, offering immersive, hands-on demonstrations that mirror real production environments for packaging, label, and commercial printing.
Visitors experience entire workflow ecosystems powered by HEIDELBERG's Prinect software, integrating offset, flexographic, and digital printing technologies alongside solutions from partners such as MK Masterwork, Polar, C.P. Bourg, and Tecnau. The center's design reflects HEIDELBERG's broader growth strategy-shifting from product supplier to holistic solutions provider capable of optimizing every stage of print production.
Customer-Centric Innovation at the Core
Spanning 9,000 square meters, the "Home of Print" serves as both a live demonstration environment and a collaborative space where customers can test complete end-to-end configurations tailored to their own print jobs. Each year, around 1,000 custom presentations take place, supported by a team of 120 HEIDELBERG experts offering technical consultation from preparation to post-analysis.
The center also hosts open-house events, industry training sessions, and guided tours for global brand owners, schools, universities, and print specialists. By combining high-end technology with personalized engagement, HEIDELBERG positions the facility as a central hub for experience-driven industrial sales and innovation exchange.
Red Dot Recognition Highlights Industry Leadership
The Red Dot Award jury cited the "Home of Print" for its outstanding integration of design, technology, and customer engagement, underscoring how the concept embodies HEIDELBERG's strategic reinvention. The recognition comes as the company strengthens its leadership position in the transition toward hybrid print production and workflow automation.
"With the customer experience center 'Home of Print,' HEIDELBERG has created a unique platform that not only demonstrates the potential of state-of-the-art printing technologies for our customers' business models but also reflects the company's growth strategy," said Dr. David Schmedding, Member of the Management Board, Technology and Sales, HEIDELBERG. "Our customers are enthusiastic, and the Red Dot Award is a great confirmation of our commitment to redefining the individual customer experience in our industry. We are confident that this approach enables us to best meet market needs."
From Printing Pioneer to Systems Integrator
The "Home of Print" is more than a showroom-it is the visible expression of HEIDELBERG's ongoing transformation from machine builder to system integrator. By connecting hardware, software, and service solutions under one experience-driven roof, the company demonstrates how industrial printing can achieve new levels of efficiency, customization, and sustainability.
This integrated approach enables HEIDELBERG to align its legacy in offset printing with emerging digital workflows and data-driven production environments. The center also functions as a training platform for HEIDELBERG's global service network, ensuring consistent expertise across its facilities in the United States, China, Japan, Indonesia, and Switzerland.
A Global Model for Customer Experience in Industry 4.0
The "Home of Print" embodies a shift that extends beyond HEIDELBERG-illustrating how industrial B2B companies are embracing experience design as a strategic tool for customer engagement. By merging physical demonstration with digital workflow intelligence, the facility offers a model for how traditional manufacturing leaders can create new business value in the age of Industry 4.0.
To learn more about HEIDELBERG's global print innovation centers and solutions, visit heidelberg.com.