SHERIDAN, WYOMING – June 13, 2025 – KETTLER Home&Garden has been named the number one brand in the “Garden Furniture” category in the highly regarded “Customer Favorites 2024” study conducted by German news channel ntv and the German Institute for Service Quality (DISQ), marking a significant achievement based on direct consumer endorsement.
With over 247,000 customer votes evaluated across 2,500 companies in 54 categories, the study placed a spotlight on the willingness of consumers to recommend brands. This metric, rooted in real customer experiences, serves as a critical indicator of trust and satisfaction in B2B and B2C sectors alike. In a competitive field of 29 companies within the garden furniture segment, KETTLER secured the top position.
Consumer trust as a competitive advantage
The “Customer Favorites 2024” study offers strategic insight into market positioning by capturing brand loyalty through peer recommendations—a particularly relevant benchmark in today’s referral-driven economy. The survey's focus on actual user experience makes the award especially credible and valuable to KETTLER’s retail partners.
According to the study organizers, “The willingness to recommend a brand to others is primarily based on individual customer experiences and therefore provides important insights for companies on the one hand and can also provide consumers with important information and support them in their purchasing decisions on the other.”
What sets KETTLER apart from the competition
KETTLER’s success stems from a strong commitment to product excellence and customer-centric innovation:
- Excellent quality: “High-quality materials and precise workmanship guarantee durable products and thus make an important contribution to sustainability.”
- Innovative design: “KETTLER garden furniture combines aesthetics and functionality – perfect for any outdoor area. The result is trend-setting products as well as design classics that are as popular today as they were in the past.”
- Highest customer satisfaction: “In addition to the products, KETTLER Home&Garden impresses with its excellent and also award-winning (‘Service Champion 2024’, source: ServiceValue GmbH) service. It is the quality of the interactions, the attention to customer needs and the continuous improvement that make service a luxury.”
This combination of long-term quality, functional design, and premium service has enabled KETTLER to solidify its leadership in the European outdoor furnishings market.
Strategic deployment of the award seal for 2025 marketing
In response to the accolade, KETTLER plans to integrate the award seal into its 2025 marketing and retail communications to bolster its brand authority. “Due to the high importance of this award and the associated recommendation, KETTLER will visibly use the seal in communication with retailers and end consumers in 2025. The first step is the new catalog, which has just been delivered hot off the press and now features the high-quality seal on the cover.”
This proactive strategy is expected to reinforce brand recognition among trade buyers and consumers alike while supporting KETTLER’s retail partners in highlighting product credibility.
Learn more at https://www.kettler.de