SHERIDAN, WYOMING – September 14, 2025 – swissQprint Spain is scaling up its operations with a strategic relocation to a significantly larger site in Barcelona, reflecting seven years of sustained growth in the digital printing solutions market. The move is designed to strengthen customer service, expand demonstration capabilities, and ensure robust supply chain reliability for businesses investing in high-performance printing technology.
Expanded Facility to Meet Rising Market Demand
The new location, spanning 500 m² across two floors, represents a major operational upgrade. With a 185 m² showroom—more than twice the size of the current one—swissQprint Spain will be able to showcase up to three printers simultaneously. This enhancement allows prospective buyers to experience a broader range of machines in real-world conditions, an increasingly important factor in procurement decisions.
- Showroom: Expanded to 185 m² for live demonstrations of multiple printers
- Refurbishment area: Dedicated space to handle growing demand for second-hand printer trade-ins
- Storage capacity: Increased nearly fivefold to 165 m², ensuring faster delivery of consumables
- Office space: Extended to 50 m² to accommodate team growth and customer service expansion
Supporting Lifecycle Value with Refurbishment Services
A notable addition in the new premises is a specialized refurbishment area for pre-owned printers. As more customers upgrade to the latest generation of large-format printers, demand for certified refurbished units is rising. By offering this service in-house, swissQprint Spain not only extends the lifecycle of its technology but also helps businesses manage capital investments with cost-efficient alternatives.
Industry Context: Digital Printing Growth in Southern Europe
The relocation underscores how digital printing adoption is accelerating in Spain and Southern Europe. With print service providers under pressure to diversify offerings and manage shorter turnaround times, demand for robust, high-quality, and sustainable large-format printers is growing. Expanding showrooms and stock capacity positions swissQprint Spain to capitalize on this market momentum and serve customers who require both innovation and reliable support.
Customer-Centric Strategy and Leadership Perspective
The relocation is framed by swissQprint Spain’s leadership as a natural progression in its growth trajectory. As Jorge Suberviola Freire, Managing Director of swissQprint Spain, explains: “We've outgrown our current space.” His statement reflects both the pace of market demand and the company’s commitment to scaling responsibly while keeping customer experience at the forefront.
Strategic Implications for Providers and Partners
Located in the “Parque Empresarial Granland,” the new site offers convenient access for customers and partners, with a 30 m² unloading zone that doubles as a visitor parking area. By aligning logistics, service capacity, and demonstration facilities under one roof, swissQprint Spain is creating a stronger platform to support commercial printers, signage companies, and industrial graphics providers across the region. The new site officially opens its doors on September 15, 2025, marking a new phase of growth for the subsidiary.
Learn More
Businesses and industry professionals can explore swissQprint Spain’s expanded offerings, including live printer demonstrations and refurbished equipment programs, by visiting www.swissqprint.com.