NEW YORK – October 29, 2026 -- 52Launch, a consumer product development and original design manufacturing (ODM) company, has opened a New York City office on West 34th Street in Midtown Manhattan. The firm has brought more than 730 products to market since its 2016 founding.
Satellite office extends 52Launch's reach beyond its Massachusetts base
The company is headquartered in Framingham, Massachusetts. The Manhattan site gives it a presence in a second major market and a route to additional prospective clients along the East Coast.
The office will support the full service suite: market research, brand creation, industrial design, marketing strategy and manufacturing.
Co-founder Drakulich targets consumer product founders overlooked by tech-focused hubs
Co-Founder Peter Drakulich said New York and Boston are known as tech hubs, while consumer products often get overlooked. He argued that consumer product founders need their own space for entrepreneurial conversations, and called New York "the biggest market in the world."
Agency cites 50 million manufactured units and a six-phase Accelerator Program
52Launch reports it has manufactured more than 50 million units and generated millions of dollars in revenue for clients. It manages branding, design, production and marketing through a six-phase Accelerator Program.
The agency works with founders and small businesses, guiding products from concept through branding, design, manufacturing and launch. Its client network spans outdoor and sporting goods, health, wellness and home products.