SHERIDAN, WYOMING – September 14, 2025 – Koelnmesse and IFEMA MADRID are set to reshape the European food and beverage exhibition landscape with the launch of Anuga Select Ibérica, a new trade fair debuting in Madrid from February 16–18, 2027. The partnership aims to consolidate Spain and Portugal’s role as growth hubs for the global food industry while strengthening trade flows between Europe, Latin America, and North Africa.

Strategic Expansion of the Anuga Brand

Anuga Select Ibérica represents the next evolution of IFEMA MADRID’s Meat Attraction and InterSICOP (rebranded as Bake & Ice Attraction). By merging these formats under the globally recognized Anuga umbrella, the new event expands beyond meat and bakery to cover additional food and beverage sectors. This integrated platform positions Madrid as a central hub for innovation, networking, and international trade.

SHERIDAN, WYOMING – September 14, 2025 – Korea has been confirmed as the official partner country of Anuga 2025 in Cologne, bringing more than a showcase of flavors to the world’s leading food and beverage trade fair. With over 100 exhibitors under the banner “Flavour meets trends,” the nation will highlight how traditional culinary heritage can be leveraged to meet global consumer demand for health, sustainability, and innovation.

SHERIDAN, WYOMING – September 14, 2025 – swissQprint Spain is scaling up its operations with a strategic relocation to a significantly larger site in Barcelona, reflecting seven years of sustained growth in the digital printing solutions market. The move is designed to strengthen customer service, expand demonstration capabilities, and ensure robust supply chain reliability for businesses investing in high-performance printing technology.

Expanded Facility to Meet Rising Market Demand
The new location, spanning 500 m² across two floors, represents a major operational upgrade. With a 185 m² showroom—more than twice the size of the current one—swissQprint Spain will be able to showcase up to three printers simultaneously. This enhancement allows prospective buyers to experience a broader range of machines in real-world conditions, an increasingly important factor in procurement decisions.

SHERIDAN, WYOMING – September 14, 2025 – With Asia, Pacific, Middle East and Africa (APMEA) now outpacing Europe and North America in sweets and snacks growth, ISM Middle East 2025 is set to position Dubai as the industry’s epicenter. The trade show, running September 15–17 at Dubai World Trade Centre, is forecast to deliver record-breaking international participation, spotlighting innovations that align with evolving consumer demand for indulgence, health-conscious alternatives, and festive-driven product launches.

SHERIDAN, WYOMING – September 14, 2025 – DMEXCO 2025, Europe’s leading digital marketing and technology event, is set to return to Cologne on September 17–18 with more than 1,000 speakers, 220 hours of programming, and a sharp focus on digital commerce, retail media, connected TV, and creator-driven marketing. For B2B executives, the event is shaping up as a critical forum to understand how marketing innovation, platform partnerships, and data-driven technologies will reshape global digital commerce strategies.

Commerce and Retail Media in the Spotlight
This year’s program reflects the rapid evolution of commerce as a cornerstone of the digital economy. A dedicated Commerce Summit, powered by the BVDW in partnership with Shopify, will explore strategies across B2C, D2C, and B2B channels. Alongside, the Retail Media Summit will dive into how advertisers and platforms are redefining media spend through retail-driven ecosystems.

SHERIDAN, WYOMING – September 14, 2025 – A new study from DMEXCO and research partner Civey reveals that boldness is fast becoming the defining factor in digital marketing success. While 75% of marketing professionals identify a bold brand presence as essential, only 8% say they have actually pursued bold marketing decisions. The gap highlights both a strategic opportunity and a cultural hesitation across the industry.

Bold Marketing as a Growth Driver
The study surveyed 500 professionals in marketing and communications. Key findings include:

SHERIDAN, WYOMING – September 2, 2025 – Zukunft Personal Europe (ZP Europe) is preparing to celebrate its 25th anniversary in Cologne from September 9–11, 2025, with a forward-looking agenda that redefines its role from a human resources trade fair into Europe’s central hub for organizational transformation and enterprise performance.

From HR Exhibition to Strategic Transformation Platform

Originally launched as a specialized HR fair, ZP Europe has grown into a marketplace for cross-industry dialogue on workforce and organizational strategy. The 2025 edition, themed “Time for New Beginnings”, highlights how leadership, digitalization, and workplace culture intersect with business resilience. Instead of focusing solely on HR functions, the event emphasizes structural change and enterprise-wide adaptability in an era of rapid disruption.

SHERIDAN, WYOMING – September 1, 2025 – Sidel has launched a new aseptic training center in Atlanta, marking a strategic investment in workforce development for beverage manufacturers across the Americas. The facility, which opened on August 28, is designed to build specialized expertise in aseptic PET operations, equipping plant teams with the skills needed to boost productivity, minimize downtime, and ensure regulatory compliance.

Immersive training for aseptic line operations

The Atlanta site replicates real production conditions through technical benches and simulation-based training. Instead of relying solely on live equipment, participants gain hands-on experience in a controlled environment, reducing risk and costs for manufacturers. Courses span core aseptic processing, troubleshooting, maintenance, and operational excellence, with modules tailored to operators and technicians alike.

SHERIDAN, WYOMING – September 1, 2025 – Sidel will use its presence at PPMA Total 2025 in Birmingham to reinforce a core message for the packaging industry: line performance is best achieved when every system works in harmony. With food, home and personal care (FHPC) manufacturers under pressure to improve efficiency, reduce environmental impact, and manage complex multi-format operations, the company positions itself as both a technology provider and strategic partner.

Precision Integration at the Forefront
At NEC Birmingham (Stand E52, September 23–25), Sidel will highlight its ability to act as a conductor rather than a component supplier. By synchronizing modular line designs, high-precision standalone machines, and digital intelligence tools, the company offers complete packaging harmony across applications such as jars, tins, pots, flexible packaging, glass and PET bottles, and beverage cans.

SHERIDAN, WYOMING – September 1, 2025 – Sidel is preparing to showcase a suite of breakthrough packaging technologies at drinktec 2025 in Munich, including the world’s first laser technology for PET bottle blowing. The company positions this innovation as a pivotal shift in packaging performance, sustainability, and operational efficiency for the food, beverage, and personal care industries.

Laser Blowing Sets a New Benchmark in Efficiency

The highlight of Sidel’s presentation will be its newly developed laser technology for blowing, which promises to redefine the economics and environmental footprint of PET bottle production. By reducing material use while enhancing structural integrity, the system addresses both performance and sustainability imperatives. This approach aligns with industry demand for greater line efficiency, simplified workflows, and compliance with evolving European packaging regulations.