Global – November 04, 2026 -- AdsWizz, the SiriusXM subsidiary that says it powers one in four ads across the global open audio ecosystem, has opened its video podcast monetization tools for Apple Podcasts to publishers and creators following early testing with select publishers.
AdsWizz cites 1.3 trillion monetized impressions over the past decade
The company says it has monetized more than 1.3 trillion impressions across streaming and podcasting in that period. It is now applying that advertiser demand and ad technology to podcast video distributed on Apple Podcasts. Publishers and creators keep control of their content and their advertiser relationships.
Audio ad campaigns extend into video with companion banners
Creators can carry existing audio campaigns into video by pairing audio ads with branded companion banners. This requires no new video ad production. Podcasters also get access to AdsWizz's podcast monetization network, dynamic ad insertion and measurement.
Through Simplecast analytics, creators can see how audiences engage with their content across formats. The company says this data is intended to inform distribution and monetization decisions.
Advertisers gain a single access point to premium podcast inventory
Anne Frisbie, Group Vice President, Global Supply at AdsWizz, described the company as an operating system for the open audio ecosystem for more than 15 years. She said the new solution gives podcasters and video-first creators a way to reach and monetize audiences on Apple Podcasts. Advertisers, she added, get one access point to premium podcast inventory that is easier to buy and comes with the measurement they expect from digital media.
The release gives no pricing, revenue-share terms or performance data from the early tests.