SHERIDAN, WYOMING – September 14, 2025 – Anuga Frozen Food, the world’s largest trade fair for the frozen food sector, is set to mark a record year in Cologne this October with over 650 exhibitors, 93 percent of whom are international. The strong global presence, coupled with expanded exhibition space and high-profile industry awards, underscores the event’s strategic importance for manufacturers, retailers, and logistics providers shaping the future of frozen food.
Record Participation and International Strength
With exhibitors from Belgium, Germany, Italy, the Netherlands, and beyond, Anuga Frozen Food 2025 reflects the increasingly borderless nature of the industry. International group pavilions from China, Egypt, France, Greece, Italy, and Turkey highlight not only the sector’s geographical breadth but also the global supply chain dynamics driving competition and collaboration. To accommodate the demand, organizers expanded Hall 4.1 by 400 square meters, signaling the sector’s accelerating growth.
Innovation Awards Highlight Market Shifts
A central draw this year is the dual award program. On October 6, the Tiefkühl-Star Award, presented by the German Frozen Food Institute (dti) and Lebensmittel Praxis, will honor companies demonstrating product excellence and market-driven innovation. On October 7, the FROZEN! dti Innovation Award 2025, supported by AFC Consulting Group and Anuga, will spotlight retail concepts and frozen food departments leading the way in sustainability and consumer engagement. To mark 70 years of frozen food in Germany, finalists will present live pitches before an industry jury and audience.
Conference Focus: Sustainability and Cold Chain Logistics
In collaboration with the International Frozen Food Network (IFFN) and the Global Cold Chain Alliance (GCCA), the 2nd International Frozen Food Conference will run on October 7. Sessions will explore food security, sustainable logistics, and the future of frozen product distribution worldwide. By targeting trade professionals across manufacturing, retail, logistics, and policymaking, the conference aims to accelerate dialogue on efficiency, resilience, and greener supply chains.
Market Growth Backed by Structural Trends
Industry analyses from Euromonitor project steady mid-single-digit growth in the global frozen food sector through 2030. Europe currently accounts for around 40 percent of market value, but the Asia-Pacific region, led by China, is the fastest-growing territory thanks to rapid cold chain infrastructure development.
Key drivers sustaining demand include:
- Increased consumer appetite for convenience and ready meals
- Smaller, flexible portion packaging suited for diverse households
- Rising price sensitivity, making frozen products attractive alternatives
- Expanded use of air fryers and quick-prep appliances
- Stronger recognition of the sustainability benefits of frozen food in reducing food waste
Industry Stakeholders Emphasize Strategic Value
As one industry leader emphasized, “Anuga Frozen Food remains the central meeting point where retail, foodservice, and suppliers align to exchange ideas, explore innovations, and secure partnerships that drive the sector forward.” With persistent demand for innovation, sustainability, and cross-border collaboration, the fair is positioned as a strategic hub rather than just an exhibition.
Outlook: A Platform for Global Collaboration
Taking place October 4–8 in Cologne, Anuga Frozen Food 2025 confirms its role as the industry’s premier marketplace and knowledge platform. By combining product innovation, strategic discussions, and global networking, the event sets the tone for how frozen food will evolve as a resilient and sustainable segment within the wider food industry.