LOS ANGELES – October 28, 2026 -- Astemo Americas Inc. will launch an entirely new SHOWA Performance shock absorber line for the 4-wheel and off-road market at the 2026 SEMA Show in Las Vegas, with availability set for early 2027.
The line ranges from everyday to race-ready shocks, with applications for popular off-road vehicles and custom builds. It debuts at SEMA booth No. 55217 in early November.
Astemo broadens aftermarket range at AAPEX booth V2831
At AAPEX 2026, Astemo will exhibit at the Venetian Convention and Expo Center, with the aftermarket emphasis on electronic throttle bodies, mass airflow sensors, ignition coils, and position sensors for camshafts and crankshafts. The company has also added brake calipers and brake pads to its aftermarket portfolio.
A vehicle fitted with SHOWA Performance suspension will anchor the booth display, alongside a full array of 4-wheel performance shock absorbers and related suspension components.
Astemo targets product categories backed by OE experience
Ryan Pelkey, head of the Astemo Americas Aftermarket Business Division, said the company is pursuing categories where it has "deep OE experience and technical expertise." He cited nearly a century of OE experience inherited through one of Astemo's predecessor businesses.
Pelkey said Astemo is also seeking to increase vehicle coverage within existing categories while evaluating additional areas for future portfolio growth. He described the AAPEX display as a reflection of continued investment in the North American aftermarket business.
Powersports lineup features SHOWA GRID suspension and Honda HRC race bikes
Astemo will also show powersports products and technologies from its SHOWA, Nissin and Keihin brands, including SHOWA GRID suspension. The booth will display championship-winning Honda HRC Progressive race bikes.
Two-time Indianapolis 500 winner Josef Newgarden will sign autographs at the AAPEX booth from 3:30 to 4:30 p.m. on Wednesday, Nov. 4. Astemo continued its INDYCAR SERIES partnership with Team Penske and Chevrolet for a 15th consecutive season in 2026, sponsoring Newgarden's No. 2 Chevrolet.