Frankfurt – September 15, 2026 -- Management and technology consultancy BearingPoint has appointed Marcus Holzapfel as Director for its Transportation & Logistics practice, effective September 1, 2026, to expand its digital transformation advisory capacity for an industry under mounting operational pressure.
Holzapfel brings more than two decades of Deutsche Bahn leadership experience
Prior to joining BearingPoint, Holzapfel spent over 20 years in senior management roles across the Deutsche Bahn group, most recently at DB Systel. He led large organizational units responsible for business-critical digitalization and technology projects spanning passenger and freight transport, managed significant revenue volumes, and directed multiple interdisciplinary teams. His remit also included strategic portfolio development, long-term client and partner relationship building, and the rollout of company-wide performance management systems.
BearingPoint targets AI, platform economics and IT modernization in logistics
The consultancy cited simultaneous pressures facing transport and logistics firms: rising customer expectations, persistent efficiency demands, labor shortages, the adoption of artificial intelligence, expansion of digital platforms, and growing resilience and sustainability requirements. BearingPoint said the hire strengthens its advisory capability at the intersection of business strategy, technology and transformation execution.
Ludwig Haas, Partner for Transportation & Logistics at BearingPoint, said the industry is in a historic transformation phase requiring companies to simultaneously overhaul business models, processes and technology while improving efficiency, resilience and customer value. Holzapfel said data-driven management and AI-enabled platforms are becoming decisive success factors for mobility and logistics operators.
BearingPoint frames the appointment as part of its broader growth strategy, aiming to position the firm as a lead consulting partner for digital and sustainable transformation across the mobility and logistics sector.