New York – – September 12, 2026 -- Brand Engagement Network, Inc. (NASDAQ: BNAI) and Cataneo GmbH will present an AI-enhanced version of the MYDAS advertising platform at IBC2026, targeting broadcasters and media companies still running on legacy on-premises systems.
MYDAS already processes inventory for more than 1,000 media brands
Cataneo's cloud-native MYDAS platform manages advertising sales, scheduling, traffic, content management, monetization, analytics, CRM integration, and real-time reporting across more than 1,000 media brands and over 200 broadcast and digital channels worldwide, including major U.S. film studios.
BEN acquired Cataneo on June 30, 2026, and opened a Madison Avenue office
Following the acquisition, BEN established Cataneo's U.S. commercial headquarters on Madison Avenue in New York City to accelerate adoption of the AI-enhanced platform among American broadcasters, media companies, content owners, and advertising organizations. Introductions of the technology to U.S. media companies are already underway.
Cataneo CEO says the AI-native system outperforms rigid legacy infrastructure
Renato Rocha Pinto, CEO of Cataneo, said IBC2026 is the venue to demonstrate how BEN's AI, combined with Cataneo's cloud infrastructure, delivers the real-time intelligence and scalability that media leaders now require.
The exhibit will showcase a yield optimizer promising gains of 10% or more
At Hall 2, Booth C40, from September 11 to 14, the companies will run live demonstrations of AI-enhanced advertising operations, monetization workflows, audience intelligence, and workflow automation. Highlights include the Mydas Optimizer, positioned to improve yields by 10% or more, and a "Future of Advertising" showcase built around in-home AI engagement for real-time, one-to-one consumer interactions.
Veteran media-technology executive Don Durand joins as Chief Sales Officer
Cataneo appointed Don Durand as Chief Sales Officer as part of its U.S. market expansion, a move tied to the New York headquarters launch and the broader push to convert American media operators to the AI-enhanced MYDAS platform. IBC2026 is expected to draw attendees from more than 170 countries.