Bedford – October 13, 2026 -- Blo Blow Dry Bar has signed a three-unit development agreement to enter New Hampshire, with local entrepreneur Marissa Gardner as the brand's sole operator in the state.
Gardner will open locations in Bedford, Nashua and Southern New Hampshire. She is currently securing sites, and addresses have not been announced.
Former beauty procurement executive anchors the New Hampshire rollout
Gardner spent 19 years in global procurement at a leading prestige beauty company in New York, where she held leadership roles across multiple brands. She holds a master's degree in business management. After relocating to New Hampshire with her family, she chose to franchise with Blo, citing its proven success and established support.
Operator plans local partnerships and stylist development
Gardner has started building relationships with local organizations, including Greet Bedford and Greet Windham. She plans to partner with other small businesses to cross-refer clients and to prioritize support for local fundraisers and schools.
On staffing, she intends to take a hands-on role with stylists and make sure they know about the education, training and growth opportunities Blo offers beyond the chair. In her words, a leader is only as good as the team.
Blo CEO Vanessa Yakobson backs community-focused franchise model
Blo CEO Vanessa Yakobson described Gardner as exactly the kind of franchise partner the company looks for, citing her dedication to building something meaningful for her community.
Blo is currently seeking single- and multi-unit operators to expand its system across North America.