
SHERIDAN, WYOMING – March 26, 2025 - Revolutionizing Dental Restorations Since 2005
Ivoclar Group’s IPS e.max® family marks 20 years of transforming all-ceramic dentistry.
Since its market debut in 2005, IPS e.max has delivered over 230 million restorations worldwide, revolutionizing dental practices with its groundbreaking ceramic materials. Known for its clinical success, versatility, and esthetic excellence, the IPS e.max family continues to be a leading choice in modern dental restoration.
“The past 20 years have clearly shown the lasting impact of IPS e.max on modern dentistry. It has not only redefined the esthetics and long-term clinical success of all-ceramic restorations but also set a high standard for quality and efficiency. Dental professionals value the varied selection of materials and versatile application options,” says Markus Heinz, CEO of the Ivoclar Group.
A Legacy of Innovation and Excellence
From esthetics to performance: IPS e.max delivers flexibility and quality for evolving dental needs.
The IPS e.max range began with high-strength lithium disilicate ceramics—IPS e.max Press and IPS e.max CAD—and soon expanded to include the zirconium oxide IPS e.max ZirCAD and the veneering ceramic IPS e.max Ceram. These materials have offered dental professionals high esthetics, durability, and minimally invasive solutions from the outset.
Their introduction spurred a shift toward monolithic restorations and metal-free, natural-looking solutions, driving cosmetic dentistry trends and improving patient outcomes.
Milestones That Matter
Innovation meets versatility across four flagship products.
Over two decades, IPS e.max has introduced industry-defining products:
- IPS e.max Press: A press ceramic with proven strength and esthetics.
- IPS e.max CAD: CAD/CAM-friendly lithium disilicate for efficient digital workflows.
- IPS e.max ZirCAD: High-performance zirconia with GT technology for optimal strength and shade transition.
- IPS e.max Ceram: A veneering ceramic offering life-like light dynamics.
Ivoclar’s close collaboration with technology partners enabled the integration of these products into both analog and digital workflows, significantly reducing processing times while improving fit and esthetics. The IPS e.max ZirCAD Prime and Prime Esthetic discs represent the pinnacle of zirconium oxide innovation, designed to ensure seamless transitions in translucency and shade.
Enhancing Practice Efficiency and Patient Care
Designed for real-world impact, IPS e.max supports long-term success in dental labs and clinics.
The IPS e.max family empowers dental technicians and clinicians to create customized restorations with predictable results and exceptional esthetics. Seamless integration with Ivoclar’s workflow components—including PrograMill machines, Programat furnaces, and Variolink Esthetic adhesive materials—streamlines processes while maintaining quality.
This cohesive system reduces manual steps and supports long-lasting, minimally invasive restorations that are both esthetically pleasing and functionally reliable. As a result, practices and labs can offer patients more comfortable treatment experiences and enduring results.
A Vision for the Future of All-Ceramic Dentistry
Ivoclar looks ahead to more innovation, driven by digital transformation.
Looking forward, the Ivoclar Group remains committed to advancing dental innovation. Future developments of IPS e.max will focus on enhancing efficiency, expanding material capabilities, and evolving digital workflows to meet rising expectations in esthetics and clinical performance.
“We are committed to building on this success story through continuous innovation and will keep shaping the future of all-ceramics in dentistry,” adds Heinz.
Under the banner “All ceramic. All you need,” Ivoclar continues to deliver cutting-edge solutions for a growing global dental market.
For more information about the IPS e.max product family and its 20-year milestone, visit:
https://www.ivoclar.com/de_li/landing-pages/20-jahre-ips-e.max
About Ivoclar Group:
The Ivoclar Group, headquartered in Schaan, Liechtenstein, is a global leader in high-quality dental solutions with a legacy spanning over 100 years. Its product portfolio, R&D capabilities, and commitment to education empower dental professionals in over 130 countries.