Lippincott to Acquire Brand Studio Athletics, Adding AI Tool Sesame
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New York – October 6, 2026 -- Lippincott, the global brand and marketing consultancy owned by Oliver Wyman, has agreed to acquire New York-based design studio Athletics, adding roughly 25 staff and a proprietary AI software platform called Sesame to its service lineup.
Deal closes November 2, 2026, folding a 25-person studio into Lippincott's network
The transaction is set to close November 2, 2026, at which point Athletics' team will join Lippincott while retaining its existing Brooklyn offices. Athletics, known for multidisciplinary work spanning identity, digital experiences and creative technology, has built brand systems for clients including Salesforce, IBM, Google, Amazon, MoMA and Major League Soccer.