Accor, Hard Rock Link Loyalty Programs in Global Partnership
Hollywood, Florida – November 10, 2026 -- Accor and Hard Rock International have announced a global strategic partnership that gives Hard Rock hotels access to ALL Accor's more than 125 million loyalty members, with loyalty, distribution and international development all in scope.
Hard Rock hotels can opt into the ALL Accor platform
Hotels in the Hard Rock brand portfolio will be able to join the ALL Accor distribution and loyalty platform. Accor will connect participating properties to its global sales and distribution network. Hard Rock will keep running its own direct marketing and distribution channels alongside it.
Two loyalty programs to be bridged, subject to closing
Once the deal closes, the partnership aims to link ALL Accor and Unity by Hard Rock. The source names point conversion and status matching for existing members as planned benefits. The announcement does not disclose financial terms or a closing date.