Estée Lauder moves to full ownership of Forest Essentials in Ayurvedic beauty push
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SHERIDAN, WYOMING - March 17, 2026 - The Estée Lauder Companies has said it will acquire the remaining shares of Forest Essentials, moving to full ownership of the Ayurvedic-inspired beauty brand. The decision shifts Forest Essentials from a minority-owned investment to a fully consolidated asset under Estée Lauder's portfolio. For operators and buyers, the change matters because full ownership typically tightens control over brand governance, investment priorities, and go-to-market execution, which can influence product development, retail distribution, and supply planning. The update was shared in a roundup that also referenced adjacent category expansion activity elsewhere in beauty.