Puyol Joins Midea at IFA 2026 to Mark FC Barcelona Sponsorship
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Berlin – September 09, 2026 -- FC Barcelona legend Carles Puyol appeared at Midea's stand at IFA 2026 in Berlin, marking a consumer-facing milestone in the five-year sponsorship deal between the Chinese appliance maker and the Spanish football club.
Midea uses former club captain to promote five-year FC Barcelona tie-up at IFA
The former Barcelona captain joined Midea International president Lewis Fu to present a personalized FC Barcelona jersey and tour the company's SMART MASTER smart-home zone alongside a dedicated FC Barcelona exhibition space.