Function Health Names Ex-Instagram, Uber, Spotify Exec Taj Alavi as First CMO
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Austin – October 05, 2026 -- Function Health has appointed Taj Alavi as its first Chief Marketing Officer, tasking the former Instagram, Uber and Spotify executive with scaling consumer adoption of its preventive health testing platform.
Alavi brings three consumer-tech scale-up track records to a health startup
At Instagram, Alavi led global brand marketing and launched the Stories feature as the platform grew from 300 million to 1 billion users. She later ran global brand and creative at Uber before serving as Global Head of Marketing at Spotify, overseeing growth, product and marketing for a $13 billion business spanning music, podcasts and audiobooks. She most recently consulted for Neko Health, a European health-screening company.