Dazzler Select by Wyndham Hits 14 US Hotels in First Year
PARSIPPANY, N.J. – October 28, 2026 -- Dazzler Select by Wyndham has reached 14 open hotels across the United States one year after launch, as Wyndham Hotels & Resorts (NYSE: WH) courts independent owners with a flat monthly brand fee and streamlined standards.
Flat monthly fee and low-cost conversions anchor the owner pitch
Dazzler Select extends the boutique-inspired Dazzler by Wyndham brand and targets value-centric independent lifestyle hotels. Owners pay a predictable flat monthly fee and face low-cost conversions. In return they get access to Wyndham's distribution, technology and loyalty platforms while keeping their property's identity.
David Wilner, Chief Development Officer at Wyndham Hotels & Resorts, said the brand is meant to help owners reach more travelers and drive more direct bookings. He added that it should "reduce their reliance on higher-cost third-party channels."