GfK

London – October 13, 2026 -- Mothers in the U.K., Sweden and France report having 2-2.1 children on average, against the 2.8-2.9 they say they want, according to new data from the IVI Institute Fertility Barometer. The study surveyed 24,074 women aged 19 to 49 across nine countries.

IVI Institute, formerly IVI RMA Global, released the regional findings as it consolidates its clinics under a single name. Clinics will operate as IVI Fertility, Livio and Create Fertility as members of IVI Institute.

Women start families later than planned in all three markets

81-84% of women in the three countries are already mothers or want children, and 68-70% rate motherhood as a medium-high or high priority. Among women who reported a target age, 31-41% had their first child later than desired.

MADRID – October 13, 2026 -- An estimated 6.8 million women across nine countries are experiencing infertility right now, according to the inaugural IVI Institute Fertility Barometer, which also finds that 36% of women with a target age for starting a family had their first child later than desired. IVI Institute, formerly IVI RMA Global, released the study alongside a group-wide rebrand that unites its clinic networks.

Survey of 24,074 women quantifies the gap between desired and actual family size

GfK, a NielsenIQ company, conducted the online survey of women aged 19 to 49 in Canada, France, Italy, Spain, Sweden, Portugal, the UAE, the U.K. and the U.S. Fieldwork ran from May 16 to July 3, 2026. The margin of error is ±0.63 percentage points at a 95% confidence level, with larger margins among subgroups.