Toy Foundation Names 122 Finalists for 2027 Toy of the Year Awards
New York – November 07, 2026 -- The Toy Foundation named 122 finalists for the 2027 Toy of the Year (TOTY) Awards at the Chicago Toy & Game Fair (CHITAG) in Rosemont, IL. The list covers products such as buildable solar flowers, a plush tiger cub that grows and sensory toys. Winners in each category, plus the overall Toy of the Year and People's Choice Award honorees, will be announced in February 2027.
The reveal coincided with the start of CHITAG's Wishlist Weekend on Nov. 7-8, timed to holiday shopping lists.
Awards double as a fundraiser for The Toy Foundation's children's programs
All proceeds from the TOTY Awards benefit The Toy Foundation's Play Fund and Toy Chest programs, which deliver play to children in need worldwide. Executive director Pamela Mastrota said the awards celebrate the best in toys and games while "raising critical funds to bring play to children who need it most."