BVDA awards Prospekt Gold to Hieber's, Denns BioMarkt, EURONICS
Essen – October 29, 2026 -- Hieber's Frische Center, Denns BioMarkt and EURONICS won Gold at the 2026 Deutscher Prospekt Award, which drew 130 corporate entries, the German free-newspaper association BVDA said at its annual conference in Essen.
The association presented the awards before about 170 invited guests. The prize honors mainly printed advertising inserts judged on relevance, design, sensible extension into digital channels and sustainability.
Three Gold winners span regional, food and non-food retail
Hieber's Frische Center won Gold in the Regional category. Denns BioMarkt took Gold in Classic Food, and EURONICS won Gold in Classic Non-Food.