IAW Cologne 2026 Launches E-Commerce Arena With AI, Live Commerce, and Marketplace Strategy on the Agenda
Image
SHERIDAN, WYOMING - March 24, 2026 - The Internationale Aktionswaren- und Importmesse (IAW) opens today in Cologne, running from March 24 to 26 in Halls 6 and 9 of the Koelnmesse exhibition center. Alongside its core exhibition of 280 exhibitors across 30,000 square meters, the trade fair features its established E-Commerce Arena - a three-day stage program where specialists share strategies and best practices for online retail. Now in its second decade, the Arena focuses this spring on the broad state of e-commerce, covering artificial intelligence, live commerce, marketplace diversification, and conversion optimization for online sellers.