IAW Celebrates 40th Edition in Cologne With 300 Exhibitors, New E-Commerce Program, and Extended Trading Hours
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SHERIDAN, WYOMING - March 24, 2026 - The Internationale Aktionswaren- und Importmesse (IAW) marks its 40th edition today as it opens in Cologne, bringing together 300 exhibitors and more than 5,000 expected visitors across Halls 6 and 9 at the Koelnmesse from March 24 to 26. The anniversary event spans 30,000 square meters and covers product categories ranging from garden articles, toys, and electronics to drugstore goods, food products, and e-commerce services. Alongside the exhibition floor, the IAW features its established E-Commerce Arena stage program and a redesigned hall layout, with extended opening hours on the final day for the first time.