Foot Locker Named Official Footwear Retailer of the New York Knicks
New York – October 14, 2026 -- Foot Locker has signed a multi-year partnership with Madison Square Garden Sports Corp. (NYSE: MSGS) to become the Official Athletic Footwear Retailer of the New York Knicks, starting with the 2026-27 NBA season. Financial terms were not disclosed.
Foot Locker gains seven activation points at Knicks home games
The retailer will appear at all Knicks home games at Madison Square Garden. It will run a dedicated retail activation inside the Knicks Team Store in the arena's Chase Square, open to the public during home games. It will also stage curated retail pop-ups inside the arena at select games.
Foot Locker will also hold in-arena and on-court contest rights and LED ribbon signage, and will be Presenting Partner of a Knicks Theme Night. Exterior digital signage will reach fans and visitors outside the venue, and retail promotions will be tied to select Knicks wins.