Malta, Trip.com Sign 2026–2029 Pact to Court Chinese Travelers
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Valletta – October 12, 2026 -- The Malta Tourism Authority and Trip.com Group signed a 2026–2029 Strategic Cooperation Memorandum of Understanding, as Malta plans to lift the share of arrivals from outside the EU to 40% within the next decade.
The signing took place on the sidelines of the 2026 WTTC Global Summit, held 7 to 9 October at the Mediterranean Conference Centre in Valletta. Malta's Minister for Tourism, Jo Etienne Abela, witnessed the agreement. Carlo Micallef, CEO of the Malta Tourism Authority, and Edison Chen, Vice President of Trip.com Group, led the talks.