Lorenzo Ayres Launches Site as Oklahoma Resort Hits $6M Revenue
Jay, Oklahoma – October 29, 2026 -- America's Outdoor Adventure Park, relaunched from a shuttered off-road park, reached $6 million in revenue in 2026 and is midway through a $30 million build, according to founder and CEO Lorenzo Ayres, who has launched LorenzoAyres.com to document his investing and operating approach.
Ayres turned a revenue-less park into a $6 million resort operation
In 2025, Ayres acquired MidAmerica Outdoors, a shuttered off-road park in Jay with no meaningful revenue and amenities in disrepair. The park generated $1.5 million in its first year under his ownership. After he repositioned it as an all-inclusive resort, revenue reached $6 million in 2026. Ayres expects the operating business to finish the year above that figure.
Organic video content from the park has drawn more than 250 million views, reached more than 100 million people, and built an audience of nearly 1 million followers across platforms.