NAMM Opens Registration for 2027 Show With $9.8B Buying Power
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Carlsbad, Calif. – September 13, 2026 -- NAMM has opened registration for The 2027 NAMM Show, a five-day gathering expected to draw more than 60,000 industry professionals from 122 countries and representing $9.8 billion in buying power. The event runs January 26–30, 2027, at the Anaheim Convention Center in Anaheim, California.
Exhibition floors open for three days of product launches and business meetings
The main show floors will be open January 28–30, offering brand experiences, product demonstrations and creator engagement across the global music products sector. Education sessions, professional development programming, networking events and industry gatherings begin two days earlier, on Tuesday, January 26.