AIC Hotel Group Names Alliance Connection Lead PR Agency
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Mexico – October 19, 2026 -- AIC Hotel Group has appointed Alliance Connection to lead public relations, influencer marketing, content collaborations, executive thought leadership and resort launch campaigns in the North American trade and consumer markets, extending a relationship that began 16 years ago when AIC became the agency's first client.
Agency to support launches and rebrandings across the AIC portfolio
Alliance Connection will run integrated campaigns designed to build anticipation, consideration and conversion among North American travelers. The mandate covers several portfolio milestones: