RideLot Launches Powersports Inventory Platform With $0 Entry Pricing
Grand Junction, Colo. – November 02, 2026 -- RideLot Technologies launched an inventory intelligence platform for powersports and specialty vehicle dealers, offering qualifying dealers 12 months of price-history recordkeeping and Facebook Marketplace listing tools at no added software charge, with a $0 setup fee.
The platform connects to the inventory feed a dealership already sends from its DMS or feed provider. It normalizes each unit into a record that drives shopper search, websites, storefronts, marketplace distribution, marketing and dealer analytics. Dealers keep their existing website, DMS, CRM, phone numbers and lead routing.
"Dealers do not need another system asking them to replace everything they already use," said James Wells, founder and CEO, who co-founded the company with Nick Citrola.