sbe Entertainment Group

Sam Nazarian to Pitch Longevity Luxury at ILHA INSPIRE 2026

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Sam Nazarian to Pitch Longevity Luxury at ILHA INSPIRE 2026

Orlando – October 30, 2026 -- Sam Nazarian, founder, chairman and CEO of sbe Entertainment Group, will open the second day of INSPIRE 2026 on December 16 with a session on "luxury longevity hospitality" at the JW Marriott Orlando Bonnet Creek Resort & Spa.

Nazarian takes the Encore Summit Stage on December 16

The International Luxury Hotel Association (ILHA) announced that Nazarian, who also founded The Estate, will hold an in-person conversation with ILHA Co-founder Jonathan Edelheit. The session is titled "Longevity: The Next Frontier of Luxury."

The agenda has three points: why longevity is the new luxury, how to extend the guest relationship beyond the stay through residential real estate and urban longevity clubs, and where owners and investors see opportunity in the longevity economy.