Visit London Taps SEO Works to Boost AI Search Visibility
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Sheffield, England – September 22, 2026 -- Visit London, the capital's official visitor guide, has appointed digital growth agency The SEO Works to lead a new Generative Engine Optimization (GEO) strategy aimed at increasing citations in AI-driven search platforms.
Visit London targets AI referrals to drive ticket sales
The tourism board sought an agency partner to adapt to zero-click search environments as more travelers use AI platforms to plan trips. The SEO Works was selected based on its expertise in AI search and prior experience in the travel sector.
Paul Tatman-Madsen, Head of Growth for Visit London, said AI is transforming how consumers research and plan trips, and the partnership will ensure the organization's digital assets are optimized for AI search.