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Vilnius, Lithuania – September 20, 2026 -- SDK.finance has expanded its core platform strategy to help retailers, marketplaces, and telecom operators build native financial products, betting that established consumer brands rather than fintech startups will drive the next wave of payment innovation.

SDK.finance shifts platform focus toward non-financial consumer brands

The Vilnius-based software provider, which builds ready-made infrastructure for wallets and payments, said companies that already hold customer relationships and transaction data are better positioned to embed financial services than new fintech entrants. "None of these companies set out to be a bank, but all of them are moving money," said Pavlo Sidelov, CEO at SDK.finance.