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St. Nick Media Services

Pitch'd Launches AI-Visibility Score for Press Releases

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Pitch'd Launches AI-Visibility Score for Press Releases

Lexington, Ky. – September 15, 2026 -- A 14-year audit of 758 B2B press releases found that none scored above the 80-out-of-100 threshold required to be considered "AI wire-ready," according to research accompanying the launch of Pitch'd, a press release builder now live at www.pitchdapp.com.

Study finds AI-citation readiness in B2B releases nearly halved as AI search emerged

The report, titled "Why ChatGPT Doesn't Cite Your Releases," tracked the share of releases scoring well on AI-visibility metrics and found it fell from 21.5 percent in the pre-AI era to 10.8 percent in the AI era, driven by newly required scoring criteria tied to answer engine optimization (AEO). The findings underpin the case for Pitch'd, built by St. Nick Media Services, a B2B PR agency founded in 1998.