STANLEY® Enters EMEA Flooring Market via Area Floors, i4F Tie-Up
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Turnhout, Belgium – September 07, 2026 -- STANLEY® has entered the global flooring market for the first time through a strategic partnership with Istanbul-based manufacturer Area Floors, launching SPC flooring collections built entirely on i4F Drop-Lock installation technology. The products are already in production and will roll out across the EMEA region during 2026.
STANLEY® debuts first-ever flooring line under licensing deal with Area Floors
The collections mark STANLEY®'s expansion into floating SPC (Stone Polymer Core) flooring, targeting the residential and renovation segments. Area Floors, which operates automated manufacturing facilities and has international export experience, is responsible for product development and manufacturing under the agreement.