Wella Company Brands Enter Target's New Beauty Studio Sept. 10
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New York – September 12, 2026 -- Wella Company will place four haircare brands -- Wella Professionals, Sebastian Professional, Nioxin and Briogeo -- into Target Beauty Studio, a new prestige beauty retail concept launching September 10 across more than 600 stores and on Target.com.
Target Beauty Studio debuts with 90 curated brands and 1,600 products
The retail format spans skincare, makeup, haircare, fragrance, bath and body, and nails, combining specialty-level merchandising with dedicated Beauty Advisors and Target Circle promotional offers. Wella's four brands enter as part of this curated prestige and emerging-brand assortment.