Master Group Names Keith Strachan Chief Commercial Officer
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ST-BRUNO-DE-MONTARVILLE – October 30, 2026 -- The Master Group, Canada's largest HVAC-R distributor, has appointed Keith Strachan as Chief Commercial Officer, effective immediately, extending his remit from Canada to commercial strategy across Canada and the United States.
Strachan takes accountability for customer growth in two countries
Strachan, previously Canadian Operations President, will be accountable for customer growth and commercial effectiveness in both markets. He will also set the direction, governance, standards and capabilities for cross-border alignment while keeping the company responsive to local markets.