Vancouver, Wash. – September 12, 2026 -- Shoot 360, a technology-powered basketball training franchise, has secured a $7 million growth funding round led by COPA Innovation Laboratories and its investment arm, COPA Venture Capital, as part of a new strategic partnership between the two sports technology companies.
Shoot 360 operates more than 65 locations with NBA team partnerships
Founded in 2012 by Craig Moody, Shoot 360 combines immersive basketball training with performance-tracking software across more than 65 franchise locations in the U.S. and internationally, including a pipeline of new sites and partnerships with several NBA teams.
Partnership pairs Shoot 360's tech platform with COPA's athlete-assessment science
COPA Innovation Laboratories, founded by California entrepreneur Mark D. Hall, operates a portfolio of sports and wellness businesses including COPA Soccer Training Centers and COPA Venture Capital, focused on objective athlete assessment, performance data, and sports science. The two companies plan to collaborate across technology, athlete assessment, performance analytics, franchising, and business expansion.
Craig Moody, Founder and President of Shoot 360, said the investment gives the company resources to expand into more communities, accelerate its technology, and let athletes track progress in real time.
COPA's real estate affiliate to support Shoot 360 site expansion
The partnership will draw on COPA's broader sports and real estate ecosystem, including affiliate National SportsMall Realty, to support Shoot 360's future franchise growth. COPA Innovation Laboratories is also affiliated with other Hall-owned ventures including Hall Equities Group and ZMC Hotels.
Mark Hall, CEO and Founder of COPA Innovation Laboratories, said the deal combines COPA's investment in athlete assessment and performance data with Shoot 360's technology platform and franchise model to accelerate innovation across both businesses.