Vancouver, Wash. – September 12, 2026 -- Shoot 360 has secured a $7 million growth funding round led by COPA Innovation Laboratories and its investment arm, COPA Venture Capital, as part of a new strategic partnership between the two sports technology companies.
Shoot 360 scales technology-powered basketball training beyond 65 locations
Founded in 2012 by Craig Moody, Shoot 360 operates more than 65 franchise locations across the U.S. and internationally, pairing immersive basketball training with performance-tracking software. The company has built partnerships with several NBA teams and maintains a significant pipeline of new locations in development.
COPA brings athlete assessment and performance analytics expertise to the deal
COPA Innovation Laboratories, led by CEO and Founder Mark Hall, develops and operates a portfolio of sports, wellness, and technology businesses, including COPA Soccer Training Centers. The company positions its strength in objective athlete assessment, sports science, and performance data as complementary to Shoot 360's franchise model and technology platform.
Partnership scope extends to real estate and franchising infrastructure
The two companies will explore joint work across technology development, athlete assessment, performance analytics, franchising, and business expansion. The collaboration will also draw on COPA's broader ecosystem, including affiliate National SportsMall Realty, to support future site growth.
Moody said the investment will fund technology acceleration and expansion into new communities, while giving athletes real-time progress tracking. Hall said the partnership pairs COPA's investment in performance data and athlete development with Shoot 360's proven franchise model to accelerate innovation across both platforms.