Birmingham, Ala. – September 15, 2026 -- Tom Beckbe, the Birmingham-based outdoor apparel maker, has secured a minority investment from Cox Outdoors, the newest division of Cox Enterprises.
Cox Enterprises Backs Family-Run Outdoor Brand
Cox Outdoors was created to partner with leading outdoor consumer brands, targeting conservation initiatives and long-term generational growth rather than short-term returns. Alex Taylor, chairman and CEO of Cox Enterprises, said the partnership reflects shared family values and a conservation ethic between the two companies.
Founders Retain Control, Team and Operations
Tom Beckbe was founded in 2015 by Radcliff and Mary Menge and will continue to be independently run by its founders with the same team and values. Radcliff Menge, co-founder, said the Cox partnership will allow the company to deepen its focus on product quality, customer service and conservation support.
New Atlanta Store Opens This Month
Tom Beckbe operates online and through a growing network of owned and partner retail stores. Its newest location, in Atlanta's Buckhead neighborhood, is set to open this September.
Investment to Fund Conservation Partnerships
The capital will support Tom Beckbe's expansion into new retail stores and continued product development, alongside ongoing work with conservation organizations including Ducks Unlimited and Bonefish Tarpon Trust.