Zagreb – October 15, 2026 -- Bilateral trade between Croatia and Serbia reached nearly EUR 1.9 billion in 2025, according to the Croatian Chamber of Economy, and tourism and business professionals from both countries met in Zagreb to turn that base into deals tied to EXPO 2027 Belgrade.
Zagreb event pairs panel with speed-networking for hospitality partnerships
The "Visit Expo B2B Networking" event combined business presentations, a panel discussion and targeted B2B meetings. The panel, "Opportunities and Impact of EXPO 2027", covered openings for tourism and regional businesses. A speed-networking session let participants discuss potential hospitality and tourism partnerships.
EXPO 2027 executive casts Zagreb as link to the European Single Market
Igor Kovačević, Chief Operations Officer and Director of the International Participants Department at EXPO 2027, described Zagreb as a strategic connector between the European Single Market, Serbia and the wider Western Balkans. He said the Expo aims to create a meeting point between the region and the European and global economy.
Belgrade Expo targets 140 participants and four million visits
EXPO 2027 Belgrade, the first Specialised Expo in the Western Balkans, runs from 15 May to 15 August 2027 under the theme "Play for Humanity: Sport and Music for All". Organisers expect more than 140 international participants and around four million visits.
Chamber of Economy names six sectors beyond trade for deeper ties
The Croatian Chamber of Economy said EXPO 2027 offers a chance to strengthen cooperation across multiple sectors. Beyond trade, it identified tourism, transport, energy, IT, construction and agriculture as areas for deeper Croatian-Serbian links.