Dallas – – October 12, 2026 -- Southwest Fitness Holdings LLC is investing $5 million in Crunch Garland, its 15th Crunch Fitness location in the Dallas-Fort Worth area, with a soft opening set for Thursday, October 15 at 5:00 a.m.
The 34,589-square-foot club at 825 West Centerville Road is a ground-up build in Crunch's 3.0 club format. Southwest Fitness Holdings is a subsidiary of franchise group CR Fitness Holdings. The company expects the site to create more than 70 local jobs across personal training, group fitness, sales, operations, member services and club leadership.
Crunch Garland adds contrast therapy and recovery amenities to its 3.0 format
The club includes an Infrared Sauna and Frost Locker contrast therapy area, Olympic squat racks, an Abs & Glutes room, a Ride Cycle studio and a performance turf area. It also has a group fitness studio, a hot studio for yoga and Pilates, boxing classes and HIITZoneTM interval training. Recovery features include HydroMassage®, tanning, and locker rooms with saunas and a steam room.
Opening events run October 13-17, with founding-member pricing from $9.99 a month
A "Sneak peek" event on Tuesday, October 13 runs from 4:00 to 8:00 p.m., with a ribbon cutting at 6:30 p.m. and founding-member deals. The grand opening celebration is Saturday, October 17, from 10 a.m. to 1 p.m., with group fitness demos and personal training specials.
Memberships start at $9.99 a month. The grand opening offer is $1 to join, with the first month free.
Five more Dallas-Fort Worth clubs would lift Southwest Fitness Holdings to 20 locations
Crunch Benbrook, Burleson, Golden Triangle, McKinney North and Rayzor Ranch are coming to the area. Together with Garland, they would bring Southwest Fitness Holdings' Dallas-Fort Worth total to 20 Crunch clubs. Prospective members can already reserve a Founder's Rate for those sites.
CR Fitness Holdings CEO Tony Scrimale said the Garland club will serve the Dallas-Fort Worth community with premium amenities, top-tier equipment and dynamic group fitness programming. The parent company serves more than one million members.